Jessica Simpson steps out with her best friend and hair dresser Ken Paves to Mr. Chow's in Beverly Hills

Jessica Simpson's new dark auburn do had photogs doing a double take in Beverly Hills Wednesday night. Cameramen didn't even recognize Simpson as she entered Mr. Chow, prompting the star to turn around and remind them who she was (so he wouldn't miss her on the way out, of course). As Simpson chowed down at Chow, the waiting paparazzi grew from one camera to a full-on wall of photogs, who all complimented her new look as she exited. Just before jumping into her car, Simpson said, "I know I got you good!"

Source