Meet Coney Island's hottest new attraction – Jessica Simpson! The preening pop star invaded the New York waterfront for a photo shoot this week that had all the locals –and photographers – buzzing. Changing between red and blue gowns with matching bunches of balloons, Jess braved the windy elements, striking her best poses on the beach. The photo shoot seemed to carry a Naval theme as she also posed with several men in vintage Navy uniforms. No word yet what the photo shoot was for. Could be her new movie I think it has a naval theme?